The CTM is committed to supporting projects that can create a more secure mountain environment and to making mountain destinations more accessible. We are thus facing a double challenge:
- If our destinations are perceived as safe and secure, we will gain a competitive advantage over other destinations.
- By providing safey to the tourists, we are also making mountain environment more accessible to those who want to discover it, avoiding unnecessary risks. We will change tourists risk perception, encouraging them to try mountain activities.
Helping customers to overcome those difficulties might be a means of increasing customer loyalty to our destinations and to our services offer.
To this ends, we are building partnerships between different tourism companies and agents(in particular, with adventure tourism companies) to launch innovative projects, in coordination with local government.