We must improve our marketing strategies to reach our target market.

Strands of work

1. BRAND: To develop a destination branding.
2. CUSTOMER LOYALTY: To create customer loyalty programs.
3. PROMOTION: To promote the tourism offer in Spain and abroad, using the traditional and new selling channels.
4. COMMERCIALIZATION: To develop joint marketing platforms.
5. COMMUNICATION: To develop effective communication with customers (before, during and after the sales).

Jose Luis Hernandez
Paco Parra
Rafael Letosa
Alain Lopez

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