We must improve our marketing strategies to reach our target market.
Strands of work
1. BRAND: To develop a destination branding.
2. CUSTOMER LOYALTY: To create customer loyalty programs.
3. PROMOTION: To promote the tourism offer in Spain and abroad, using the traditional and new selling channels.
4. COMMERCIALIZATION: To develop joint marketing platforms.
5. COMMUNICATION: To develop effective communication with customers (before, during and after the sales).